Nicola Moore

Associate Nutritional Therapist

Nicola Moore (mBANT, CNHCReg) is considered one of the UK’s leading nutritional therapists, having worked in the sector of nutrition and lifestyle medicine as a forward-thinking practitioner since 2004. She was part of the senior academic team at the world-renowned Institute for Optimum Nutrition for 12 years between 2007 and 2019 and overall Head of Clinics at the Institute for the final 4 years.

Nicola’s sensible, evidence-based and pragmatic approach has won her praise from both the nutrition industry and public sector alike, and she is regularly asked to speak at conferences and events, as well as contributing to mainstream media delivering opinion and advice.


Nicola Moore, Associate Nutritional Therapist at Amelia Freer
Where do you practice?

Mostly online through Zoom or Skype, but I also have a clinic based in Twickenham, London.

Where did you train & what are your qualifications?

I trained at The Institute for Optimum Nutrition (ION), and started working with clients in 2004. Since then I’ve been immersed in academia, working at ION as a lecturer and heading up the clinical side of things at the Institute. I’ve completed hundreds of hours of post-graduate training in functional medicine and other health disciplines including nutrition counselling in the management of emotional eating. I’m currently completing a year-long advanced immunology course, which I am really enjoying.

What inspired you to work in nutrition?

I spent a large part of my teens and early twenties feeling unwell and experiencing tummy pain, and it seemed no one could help. When I started taking control of my health (with the help of a nutritional therapist) it lit a spark in me and I was compelled to study nutrition and become a nutritional therapist myself. To me, the ethos of nutritional therapy – supporting the whole person, not separate parts of the body – and addressing the root cause rather than symptoms, makes total sense.

I feel so fortunate to have found a career that I love and feel passionate about. There is always so much more to learn as the field of nutrition and lifestyle medicine is moving fast, and this also keeps my work fresh and appealing to me.

What do you specialise in?

I am particularly interested in digestive and gut health, immune system function and hormones. I see these three systems as interlinking in so many ways, and the majority of my clients require support in all of these areas to some extent, no matter what their main motivation or health concern is. I work with clients who have an immune related illness (an autoimmune condition, for example) or something they can’t get to the bottom of – like frequent infections or niggling digestive or hormonal issues.

Much of my work with clients focuses on coaching them through dietary change in a way that enables them to reclaim their health, while improving their relationship with food. I love helping clients make the connection between what they eat and how they feel. I am also a real fan of using food as medicine, in the traditional sense of the word as well as taking on the latest scientific insights into those magical components of food (botanical features) that demonstrate the power to improve health. When a client finishes an appointment saying they are hungry or can’t wait to go food shopping I feel very happy!

In addition to the above, I specialise in being a normal person! There is so much perceived perfection in the nutrition industry. I am far from perfect, but do try my best to make the right choices to support my individual needs, and a big focus of my own diet is on supporting my own health.

What are the key problems that clients come to see you with?

So many things can impact on health. Stress of one kind or another is incredibly common. Most have some kind of digestive issue or hormonal imbalance which may also be affecting how their immune system functions. Many are feeling exhausted or anxious and at a bit of a loss as to what to do next. To be honest, the range of problems differs hugely, but these are common themes.

There is also frequent confusion about food because there are so many conflicting messages out there about what we should or shouldn’t be eating.

But mostly clients just need help navigating their way from A to B in terms of feeling better and learning simple strategies for eating in a way that works for their lifestyle. When you’re feeling exhausted and unwell it’s very hard to see the wood for the trees. I see it as my job to understand why my client isn’t feeling well, and then together we can come up with a plan to get the problem sorted by enabling the body to work more efficiently.

What has been your most memorable client success story?

I have so many memorable clients, and success could be presented in range different forms, so this is a hard one to answer! I suppose it depends how you measure success, because with a job like this it could equate to helping someone with a debilitating autoimmune condition improve their quality of life, through to transforming someone’s view of, and relationship with, food. Both are professionally satisfying to me.

One stand-out client was a lovely lady who’s health had started to decline from the age of 35. Nothing too noticeable to begin with; just getting the odd headache, noticing a bit of reflux, finding it hard to lose weight and experiencing the odd sleepless night. Over the next 10 years these issues escalated, and she found herself at the doctors more frequently than she’d ever been before, for one thing or another. Her doctor discovered nothing of note, so she was told she was probably approaching the menopause and was put on drugs to help her reflux. Her digestion continued to get worse, with bloating and pain, she became achy, fatigued, and unable to sleep or lose weight. At this point she also started picking up infections and viruses, and really became quite fed up and nervous about her future health. Together we looked at her nutritional status. She was deficient in vital minerals needed for immune health and hormone balance. We also explored her gut health and hormone levels with functional tests, which revealed specific issues with gut immunity, low levels of the hormone cortisol and high levels of oestrogen, (both hormone imbalances can have an impact on the immune system, amongst other things). We worked together to address all of these underlying problems, and over time her health returned. What was most satisfying was the working relationship we built during this time and the steady improvements that unfolded over the time we worked together. She is still a client, but appointments are far less frequent now.

What would you say are the three biggest challenges faced by clients in your area of specialty?

Firstly, uncertainty over what is or isn’t deemed to be ‘healthy’ and how best to eat in a way that supports feeling better. There is so much confusion around; so many mixed and conflicting messages about what we should or shouldn’t be eating to be well.

I’d say that secondly, access to tests can be a problem. We are fortunate to have some really extraordinary laboratory tests available to us as nutritional therapists. These are functional tests that allow us to dig far deeper to gain insight into underlying causes for illness. Unfortunately, they are not available on the NHS.

The third challenge is having the luxury of time and space that can be needed to focus on diet and lifestyle change and improve nutritional status. My role in the process is relatively small, in that I guide, encourage and support my clients. However, they are the ones who between appointments need to ‘get the job done’ each and every day, and this is something I am acutely aware of.

How do you help clients to tackle those challenges?

I spend a lot of time coaching my clients through dietary change, and a large part of this involves education. I enjoy breaking down the facts from the fiction and addressing the many myths and controversies surrounding the subject of nutrition. The beauty of personalised nutrition is that it’s not about standard ‘diets’. The important thing is to understand the best way to eat to suit our own individual set of circumstances. I enjoy producing recipes and meal ideas for my clients that incorporate as many health supportive ingredients as possible (most of which are available from the supermarket).

I routinely ask my clients to get a specific set of NHS labs done through their GP, and I work in collaboration with many outstanding doctors. The information provided by these tests can give great insight and a very good starting point. If I feel private functional tests would be of benefit, I present the information to my clients and allow them the time and space to consider the different options. I’ll often rank my test recommendations in order of preference, allowing for more flexibility. I am a fan of testing nutritional status, assessing digestive function and exploring hormone health because all of these are cornerstones of optimal immune health.

Long-term dietary change – as a lifestyle choice – doesn’t happen overnight. My coaching approach allows space and time for alterations to be as subtle as needed, and I weave specific nutrient dense foods into recommendations in a way that’s achievable. I find I’m often giving my clients permission to eat! There is so much entrenched anxiety that certain foods are ‘bad’. I actively avoid shipping clients off with lists of foods they shouldn’t eat as I find this incredibly counterproductive. Finally, I work very hard to support my clients with regular appointments so they have the support they need. One of my jobs is to problem-solve with my clients. We are in this together!

Describe an average working day in your life.

It’s probably similar to the majority of working mums out there! On average, my working days involve a degree of juggling and the wearing of different hats.

On clinic days I’ll work with a couple of clients in the morning, then a couple more after lunch before picking up my children from school. I offer evening appointments once a week as well. Most of my clinic work remote by Zoom or Skype because this is often most convenient for my clients.

I also run monthly clinical support groups for nutritional therapists as I found that on leaving ION after 12 years, I really missed working with the students and graduates in this way. We discuss cases, share clinical experience and offer support through the groups which is hugely rewarding.

Increasingly I am allocating time in my working week to sharing educational videos and posts on social media as an additional resource for my clients and the wider public.

If you could give one piece of advice to everyone reading this interview, what would it be?

It’s good to be curious, and this is never truer than when approaching your own individual health and wellbeing. Do your own research. Educate yourself so that you can make informed decisions, rather than just believing what you are being told. If you have a hunch something isn’t right speak up. And if you find you are hitting a brick wall, investigate other avenues. You don’t have to put up with feeling unwell or anxious about your health. Find a healthcare professional (nutritional therapist, or other) who will fully support you and also share your natural curiosity in getting to the bottom of things. It is possible to change your health trajectory!

What is your favourite meal?

Goodness, this is almost impossible to answer – in fact, I can’t give one favourite meal – sorry! I love all Mediterranean food, especially delicious fish or seafood dishes with simple vegetables or fresh salads. I love olive oil, tomatoes and garlic. I also really enjoy Asian flavours and regularly eat Indian and Thai food. If I had to pick a British meal it would have to be a roast dinner with crispy roast potatoes, loads of veg and lashings of gravy. My favourite pudding is crumble because I have beautiful memories of both my Nan and Mum dishing up hot, bubbly, toasty crumbles when I was a child.

How do you manage your work:life balance

When you are very focused on a job that you love it can be hard to ensure the right balance is there. I made the decision a few years ago to only agree to work that I felt would bring me happiness. This was scary at the time because I knew it would mean turning certain opportunities and job offers down, but it was the right decision for me as it’s resulted in less stress and even more job satisfaction. I try to switch off as much as possible in the evenings and weekends.

Is there anything else that you think might be interesting for people to know about you or for anyone considering working with you?

I tend to offer a blended approach to working with clients, which includes functional medicine (tackling the root cause of health issues by addressing biochemical imbalances) alongside diet and lifestyle change coaching. So, when we first meet, we map-out a strategy together that might include GP or functional testing, and specific dietary approaches. From there, the coaching begins, at which point we really dig into the food side of things, and also look closely at any lifestyle factors that might need to be addressed. Then, when test results come back, we build that into the picture. The overall plan is usually quite systematic and methodical, but the coaching side of things allows for the many nuances of life to be taken into account. I have approached my work in many different ways over the years in order to find the right ‘fit’, but this way of working certainly seems to get good results for my clients.

Contact Nicola using the form below or email directly: nicola@ameliafreer.com