The White Company’s ‘Women We Love’

The White Company

I had the great pleasure of joining these inspiring women at a very special launch recently: @littlespree / @londonballerina  / @kristinperers  / @philippacraddock.
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I confess, rather humbly, that I am often approached to support or endorse a product or brand. It’s not something I entertain lightly: first and foremost, it is a huge honour, but I am an old-fashioned girl in that I like to take my time; like friendship, it takes a while to truly trust someone. There is so much more behind a brand than mere product alone – ethics, ethos, authenticity, integrity, brand values – it would be careless to jump on board at face value, no matter how brilliant the product or how inspiring the brand feels.

With all that in mind, it was a true privilege to be invited to become part of the ‘Women We Love’ series for The White Company, as it’s a brand that I’ve respected, admired and gravitated toward for many years with unfaltering reward. I can safely say we are firm friends! I fell in love with The White Company many years ago when furnishing my first home; I relish the whole experience of musing through their inspiring catalogues, to stealing quiet moments to pop into their calming, exquisitely scented shops. Every room in my home  – including my wardrobe – continues to play host to so many of their beautiful products, never more so than my kitchen, which is the beating heart of my home.

I’m fortunate to know Chrissie Rucker, the founder and CEO, personally and I’ve long admired her foresight, acumen and brilliance. Twenty-two years ago, she fostered a desire to produce impeccably stylish, beautifully curated products that offer outstanding value for money. Two decades later, she has stayed true to her vision and in doing so, has created a trusted and highly revered British lifestyle brand.

I’m a huge advocate for what I call ‘non food treats or rewards’: fresh flowers, a good book, an indulgent bath, a beautiful fragrance, precious time with friends and family, quality sleep, to name a few! For me, The White Company embodies that very sentiment. Chrissie Rucker and her brilliant team have been cultivating their own beautifully distinct form of Hygge for years – inviting us to bring calm and stylish simplicity to our homes and lives. Being busy manifests itself as a sort of chaos, no matter how organised one is, so I aim to fill my home with simple, eloquent things that offer a sanctuary from my frenetic, professional life. Our homes should be restorative environments where we can relax, reenergise and be content – for that, I find The White Company to be near perfect inspiration. 

Women We Love: The White Company

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The White Company have shared Q&As to their blog  –
if you’d like to read the post, please click here  . . . 

 

Women We Love: The White Company

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And, if you fancy a little summer picnic dish inspiration (and a peep at some of my favourite products from The White Company) click here  . . .


The White Co Picnic Recipes by Amelia Freer