Buying Meat:
Questions to ask

We each approach life with a vastly different set of ideas, beliefs, concerns and expectations which guide our decisions. Respecting such differences in opinion is important in all walks of life, but I think it’s especially important when it comes to nutrition.

What is right for one person may be wholly wrong for another. I am, therefore, a strong advocate and supporter of personal choice – and this is especially true when it comes to considering the choice between whether or not you eat meat or other animal products.

There are many reasons why you may decide that you’d prefer to stick to a pescatarian, vegetarian or even vegan diet – and with careful planning, it is certainly possible to eat a well-balanced diet without any animal protein. If, however, like me you dochoose to eat meat, I think it is well worth spending a little time considering how you buy it, where it comes from and what the conditions were like for the animals involved. By doing so, you will not only help to bring mindfulness to your own nutrition, but you will also be able to make more conscious consumer choices – both for animal welfare and sustainability reasons (hopefully encouraging retailers to follow suit). It’s a win-win situation.

The tidily packaged meat we buy in supermarkets now is so far removed from its origin, it is easy to forget that it came from a living being at all. Picking up a packet of chicken breasts is no more challenging than picking up a bag of apples. This disconnect from the reality of meat production can lull us into a false sense of security, where we are not prompted to ask the questions that challenge unkind or unsustainable production methods. Retailers have made it easy to be unaware of the truth behind the meat we buy.

It is not all bad news though: there are some great initiatives afoot to lobby retailers and policy makers to mandate higher meat production standards, and at-a-glance logos on packaging (such as The Soil Association Organic or ‘Freedom Food’ / ‘RSPCA approved’ logos) to help us make quick and easy choices. Finding a brand or retailer you trust is key here. Few of us have the time to investigate every meat purchase in detail, but if you know your local farm shop or butchers only stocks high-quality meat, then the decisions become simpler. Yes, it may be a little more expensive, but in most cases, I sincerely believe that this higher price just reflects the true cost of ethical meat production. Cheap meat is, sadly, often cheap for a reason.

The questions I ask myself when sourcing and buying meat

1. Firstly, I ask myself – do I feel like eating meat today? Personally, I elect to eat red meat only once or twice a week (for cost, health and sustainability reasons), so I’ll often choose chicken or fish instead, or I’lI substitute these for good quality plant or dairy protein sources (I’m a great supporter of Meat-Free Monday). In all aspects of food sourcing and shopping, I aim to be a mindful, conscious consumer, so when buying fish, l’ll take a look at the Marine Stewardship Council to check the sustainability of my fish purchases.

2, I buy my meat from the local farm shop or butcher in favour of the supermarkets whenever possible. Quality really does matter, especially with meat: ‘buy less, buy better’ is my motto! Buy the best you can afford and be confident of good welfare conditions. Naturally, if you are able to buy organic meat, then more’s the better: organic farms don’t use fertilisers, pesticides or routine antibiotics and they ensure high levels of animal welfare. However, I do know this can sometimes be difficult as organic meat is not always readily available or its higher cost can present an added challenge to household budgets (especially if feeding a family), so if this is the case, try at least to look for higher-welfare, RSPCA-assured (‘Freedom Foods’), free-range / grass-fed meat where possible and consider using less familiar (less costly) cuts. I ask my supplier if I am not sure.

3. Keep in mind that processed, salted or cured meats are OK to enjoy occasionally, but I generally recommend sticking to unprocessed meat or fish for the most part.

If you’d like some more information on any of the topics discussed above, please take a look at the following websites:

I’m incredibly proud to be supporting the FARMS NOT FACTORIES campaign #TurnYourNoseUp

Farms Not Factories is a non-profit organisation working through film-making and campaigning to support the ‘food sovereignty’ movement by exposing the true costs of cheap meat from animal factories in order to inspire people to only buy meat from local, healthy, high welfare farms. Their long term vision is a world without animal factories and they work collaboratively with other groups who focus on other important areas of work – such as policy change, supporting producers and campaigning locally to provide content, support their work and spread a shared message through film.

Find out how you can get involved here: farmsnotfactories.org/

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