Principles & Values

Oct 2022

I wholeheartedly believe that a good meal is one of life’s greatest pleasures, while also being one of the most powerful tools we have for supporting health. These two benefits of food can stand hand-in-hand. But in a world of noise and confusion around nutrition and wellbeing, it can sometimes feel hard to find this balanced path for ourselves.

I therefore aim to share a consistent, calm and inspiring message, to empower readers to make informed lifestyle decisions that suit their own unique needs. There is no such thing as a ‘one size fits all’ approach to eating.

Here are the 5 fundamental beliefs that help to shape what I do:

Be inspired by good food

Perhaps the quickest way to transform a diet is to master cooking a few speedy but nourishing recipes from scratch. Simplicity is key here, as I know we are all limited for time, but that doesn’t mean we can’t still enjoy a vibrant, seasonal, colourful and flavorsome diet (at least, most of the time).

With that in mind, I will continue to share lots of recipes and simple meal ideas, on social media, here on the site, and through my books. I hope it is an inspiring resource to browse.


Cut through the noise

As a qualified Nutritional Therapist, with over a decade of experience, I am passionate about helping to translate the science of nutrition into practical and achievable actions. While my team and I might be deeply interested in the finer details of new and progressive research, I am aware that, for the most part, people simply wish to be guided as to what to eat to achieve their goals – be that weight loss, improved health and well-being or something more specific.

It is so easy to get caught up and confused by the latest dietary advice, but eating food that is both nourishing and enjoyable can be very simple – we were doing it long before advertising and the media made it all feel so complicated. I have published a host of evidence-based Articles here on the site, so do have a read. I also post regular advice via social media.

NB. Before embarking on a new diet or making significant lifestyle changes, I would always encourage you to seek out professional support. The information I share is no replacement for professional medical, psychological or nutritional advice.


Share the principles of Positive Nutrition

My focus for the past few years has very much been on inclusion rather than exclusion of foods – a principle I call Positive Nutrition. I am far more interested in helping people to get a wide variety of nutrients from different foods and food groups into their diet, than I am in encouraging avoidance of the less-healthy treats.

I’ve often worked with clients who consider that if they are eating less, that’s somehow ‘good’. It’s a mentality that’s been drummed into us, with many still focusing on calories rather than the nutritional quality in the food we eat. Removing food groups without knowing why, feeling afraid or anxious around food, or creating rigid and restrictive ‘rules’ is counter to everything I now believe in.

Positive Nutrition supports us in creating sensible food habits, and outlines what we should aim to include in our diet each day to maximise the intake of nutrients our body requires. No diet ‘fits all’: Positive Nutrition is about reclaiming what our unique body specifically needs for us to feel well.

There is a lot more information and a full explanation of this approach in my third book, Nourish & Glow: The 10-day plan. See all Books here.

Private Events

Champion sustainability

Our money is our vote when it comes to supporting farming and retail practices. I fully support the importance of making responsible shifts in our purchasing habits toward a more globally sustainable way of living and eating.

While we are witnessing a surge in plant-based eating, I recommend considering such moves carefully and ideally, under the guidance of a professional nutritionist to minimise the risks of nutritional deficiencies. I personally do eat some carefully sourced meat and fish – but not a great deal – and I champion initiatives like Meat Free Mondays to shift our reliance on meat in favour of more plant based meals.

There is lots of info and resource material here on the site to help guide you – please see Articles.


Remember it’s not just about food

Good health extends far beyond the food we put on our plate. As we know, true wellbeing is a mix of good mental and physical health: sound nutrition, appropriate exercise (see my articles on movement), plentiful rest and sleep, a sense of connection, purpose and community, and timely access to professional support. Health, pretty much like everything in life, thrives best when in balance.

That said, however, I do believe that the food we eat can underpin many areas of health; a well-nourished body can help provide us with the energy to make change in other areas of our life. I personally also find the creative act of cooking and sharing meals is an enormously important part of my mental and physical wellbeing.


Please note that the information on this website is provided for general information only, it should not be treated as a substitute for the medical advice of your own doctor or any other health care professional providing personalised nutrition or lifestyle advice. If you have any concerns about your general health, you should contact your local health care provider.

This website uses some carefully selected affiliate links. If you buy through these links, we may earn an affiliate commission, at no additional cost to you. This helps to keep all of our online content free for everyone to access. Thank you.